Wednesday, July 26, 2006

Move over, Highlights for Children

You'd think, what with the 10 million magazines devoted to truck racing, ferret raising, and the breaking news in the intense world of cheese, that there'd be more than two options (other than going online and reading it from friendly folks like myself) on the rack for us brewers and beer aficionados.
Well now it looks like we'll finally have two new options besides the venerable Zymurgy starting in the next couple months. Hopefully coming soon to a pediatrician's office near you, Draft magazine says they're targeting an audience of "both casual beer drinkers and serious enthusiasts", which is great, since I'm both of those things, depending on the time of day. I worry, though, that they're going to have much luck convincing casual beer drinkers to subscribe to a whole magazine about it, much in the way that as a casual tea drinker might worry they're not "enthusiastic" enough to warrant a subscription to this. Unlike the viciously anti-blog Beer Advocate folks, they also have a companion blog to complement the paper version.
Speaking of Beer Advocate, their print monthly publication is due out at the same time. While I worry that they might run out of ways to write breathlessly about Westvleteren, I'm hoping that my repeat requests to become a contributing writer could help spice things up a bit.
That goes for you folks over at Draft, too. I'm sitting here with a bottle of Redemption just waiting for you to call on my insight and wit to pad those pages of yours.

[jazz hands]Call me.[/jazz hands]



Blogger Greg Clow said...

I'm not sure what you mean about there being only two options when it comes to print beer magazines. Perhaps Zymurgy and Brew Your Own are the only two that are oriented towards homebrewers, but there are other mags and "brewspapers" out there - All About Beer, Beers Of The World, Celebrator, Ale Street News, the various regional editions of Brewing News...

That being said, I'm looking forward to the new BA mag, and I'll have to check out this Draft mag that you mention.

2:11 PM  
Blogger Rob said...

Greg's right - there are more beer rags out there than the two I mentioned. Other than the smudgy newsprint barroom classics like Celebrator and Northwest Brewing News, however, I haven't seen them. Those free, locally-focused publications seem to be in a different league than national, glossy, in-my-mailbox magazines. I'm not making any assumptions on the quality of the material, mind you, until I've actually read them.

6:06 PM  

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