Localize it, pt. 1 - Towards a reconnection with beer as a staple
Like bread, milk, eggs... There's no describing the burden of shame and embarrassment that would follow me if I ever bothered to purchase one of those items from a source further afield than I could comfortably drive in a leisurely afternoon outing. But if there's a weakness to be exploited in my professed admiration for all things brewed, it's my relative lack of engagement with the local scene (a weakness I tried valiantly to resolve this past weekend with a glass of Marin Brewing's White Knuckle double IPA, as seen above). Of the breweries represented in the SF Brewers' Guild, I can only genuinely throw my weight behind maybe half of them, for example. But to the extent that my cynical, sarcastic, pessimist attitude allows, I have to concede that some of the core tenets that push the modern foodview (local, sustainable, affordable) are going to be major factors in the beer scene in the coming year. What was beginning to gnaw at me, a flux of super-high cost beers, the elevation of beer to the wine-drinker's table alongside the wine-drinker's price tag, may likely be less of a concern as locals begin to take closer care with their expenses and indulgences. In an area as obsessed with food and dining as San Francisco, though, where neighborhood farmer's markets are the norm, it would seem logical that locally-produced, handcrafted, affordable, fresh beer would edge out the $50 bottles of Brazilian méthode champenoise offerings on the menu. Currently, though, despite how much they may actually sell, and despite their quality, public perception hasn't shifted to acknowledge them as the obvious, socially, politically, environmentally, and health concious choices on the beer menu.
Thankfully, it will soon be SF Beer Week, an opportunity to redeem myself somewhat, and an opportunity for local brewers to perhaps reclaim the crown of percieved quality from their brethren from further afield. Amidst the plethora of happenings, too, there are some that hosted by folks I like to consider friends, some smaller events that will arguably pack in more passion about beer, food and the social, communal, convivial attitiude that belongs alongside them than some of the larger events. And all with a local bent, a local point of view. Expect a post about those gatherings in the next day or so.
Here's to reconnecting. Go out and grab something local to enjoy this weekend. And if you can't find anything local that you can enjoy, ask yourself why not? Why hasn't anyone bothered to fill that void, the simple pleasure of a simple beverage brewed well, freshly, for locals? With all the talk of "carbon footprints", fears over tainted food, the push of the organic movement, the current economic crisis, and the emboldened palate of the modern consumer, why wouldn't everyone have access to reasonable, quality, local beer?