Huzzah-palooza
Ah, February. If you're in the San Francisco Bay Area, this month isn't just for love lovers, but beer lovers as well. Check it out.
There are a lot of "official" events tied to Beerapalooza, but more fun yet are the smaller tasting events being hosted by the breweries that are headed into town for the main event. Call it niche marketing, I call it Bahl Hornin'.
Honestly, it makes sense: when Celebrator linked a few Febrewary events under the Beerapalooza label, they managed to get the ball rolling for something akin to San Francisco's very own craft brewing conference (I mean, c'mon - they even have a link on the site for The Cathedral Hill Hotel. Oh, I'm sorry, I meant *ahem* Beerapalooza HQ), which is truly needed, considering that the West Coast is the seat of the American craft brewing empire. Not sure? Consider the amazing variety of breweries that make their home here - then sit down, relax, and have yourself a craftbrew.
There are a lot of "official" events tied to Beerapalooza, but more fun yet are the smaller tasting events being hosted by the breweries that are headed into town for the main event. Call it niche marketing, I call it Bahl Hornin'.
Honestly, it makes sense: when Celebrator linked a few Febrewary events under the Beerapalooza label, they managed to get the ball rolling for something akin to San Francisco's very own craft brewing conference (I mean, c'mon - they even have a link on the site for The Cathedral Hill Hotel. Oh, I'm sorry, I meant *ahem* Beerapalooza HQ), which is truly needed, considering that the West Coast is the seat of the American craft brewing empire. Not sure? Consider the amazing variety of breweries that make their home here - then sit down, relax, and have yourself a craftbrew.
posted by Rob at 4:51 AM
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