Terrifying beer marketing genius terror

Here's a nice example of modern marketing at its creepiest. It was one thing to have fakey article headings in the advertising banner section of the Onion to make them look like links to internal articles, which in fact only pushed you on to some sponsors site, but this is viral placement in its pure, icky glory. Look! A funny article about beer!

Above: Onion ad sales execs discuss conning readers into spreading the miller.com link to their friends.

And then you get to the bottom of the "article": "Miller Brewing Company is the second-largest brewery in the U.S., with seven major breweries located across America. Principal beer brands include Miller Lite, Miller Genuine Draft, Miller Genuine Draft Light, Miller High Life, and Milwaukee's Best. More information is available at millerbrewing.com."
See? The folks at Miller (yeah, High Life!) are so damned cool that they'll even pay the Onion to place an article that makes fun of their own policies regarding alcohol abuse education and outreach. Hilarious! Go buy a case of MGD to show how knowing and sarcastic you are! Wink wink!
It a disturbing trend in that it shows not only how smarmy the megabrewers' hacks are getting in the face of a snowballing craft brewing scene, but also how lame even the Onion's gotten in hopes for more click-through revenue. Poop.