My friend Gregory knows a friend of the nephew of the inventor.
From Deutsche Welle online:
"Beate Uhse has recently struck a deal with a German beer maker to produce a special brand of beer called "69," which -- in addition to offering the usual joys of intoxication -- is also aimed at increasing male potency. The beer contains an extract of Muira Puama, an aphrodisiac plant from the Amazon region. When the company announced its new product in the beginning of April, an enthusiastic German tabloid ran a story about "the first beer that even women will like." It is expected that "69" will strike the right chord with testosterone-driven soccer fans this summer."
[Note: two of my favorite writers contributed to this post. Thanks to our Berlin correspondent John Borland for the link, and Jonathan Safran Foer for the title.]